Despite the best efforts of two twenty-something friends from Brooklyn, New York, their chase of the American Dream seems to always end up short of the finish line. After striking out hustling a skateboard-deck business, graphic designer Ben Epstein agrees to partner with his friend, Cam Calderon, in the production of leather jackets and retro jeans. Using street smarts and associates, including Cam's cousin Rene and their well-connected friend Domingo, the enterprising duo do almost anything to overcome the many obstacles they encounter to make it in America.
